Objective: to create an unusual interactive ad video for the LITTLE TREES air fresheners (CAR-FRESHNER).
Result: We’ve shot a video quest with the following plot: a delivery guy is to bring a parcel with the air fresheners to two different addressees, but during his trip he faces many unexpected adventures. The video consists of 13 short clips. To go to the next stage the viewer is to select one of the options. Everyone is to decide which way the delivery guy should take, whom he meets, what happens to him and whether he manages to deliver the parcel or not. There are only two possible ways to reach one of the addressees – a masculine man or an attractive girl. All the other options are wrong and lead to end of the quest.
To remind the viewer of the advertised products, the air fresheners can be seen throughout the whole quest.