Content marketing is an internet marketing direction that involves creation and dissemination of information (texts, photos, videos, infographics, etc.), building customer trust and contributing to the subsequent increase in sales. In contrast to most other promotion methods, content marketing works for the future and has long-term effects. Therefore, it’s one of the most unobtrusive and effective tools to build the right relationship with the customer.
66%
of B2B companies that use content marketing strategy consider themselves successful, while only 11% of companies that don’t use it view themselves as such.According to the Content Marketing Institute
Content marketing is a trend of the past few years. Its purpose is not advertising but to informing. Thus, a potential client feels no extra pressure and makes independent decisions, focusing on expert opinion. A competent content marketing strategy creates a positive information field, increases brand awareness and generates credibility.
The right content marketing strategy ensures website traffic growth. Check it out for yourself!
B2B segment
Major objective: Driving more targeted traffic and increasing the number of cooperation requests. Comparative analysis of the segment for 2014 and 2015.
B2B segment, and with expansion of product representation area B2C segment has been added to it.
Content marketing is a trend of the past few years. Its purpose is not advertising but informing. Thus, a potential client feels no extra pressure and makes independent decisions, focusing on expert opinions. A competent content marketing strategy creates a positive information field, increases brand awareness and generates credibility. Content marketing strategy is to be implemented by a team of professional journalists, editors, photographers, videographers, marketing specialists, designers, translators… A team just like ours!