Tough competition, rejection of traditional advertising tools and redistribution of the budgetary resources for Internet development. This is a typical situation for 80% of companies. The remaining 20% of companies have been actively developing in the Internet for many years, and now it’s high time for them to modernize their projects. No matter which category you belong to, anyhow it’s better to start our cooperation with a warm-up. After that we will choose the appropriate distance for us to run together.