Objective: to create and implement a project for the Instagram account of SONAX (#1 in car care products in Germany) by the Day of Knowledge (September 1).
Idea: SONAX alphabet is 33 cards with all the letters of the Russian alphabet. Each of them has a word related to cars or to the SONAX brand, a short description and a corresponding design picture.
The cards were made even for such tricky letters as “ё”, “й”, “ъ”, “ы”, “ь”! Each picture was tagged with #алфавитsonax.
Result: the main goal was achieved – within a week’s time the number of new followers increased up to 90%.